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Enriching the ASE Programme
Start date: Jun 1, 2015, End date: May 31, 2017 PROJECT  FINISHED 

In the 2012/2013 season the Elite Player Performance Plan (EPPP) was agreed and introduced to the Premier League and Football League. This plan sets out 10 key development areas for Clubs to deliver against: 1. Vision and Strategy 2. Leadership and Management 3. Coaching 4. Education and Welfare 5. Games Programme 6. Sport Science and Medicine 7. Player Development and Progression 8. Talent Identification and Recruitment 9. Facilities 10. Financial Sustainability Clubs must provide evidence to an independent auditor, that in each key development area they are delivering a high quality and consistent programme of player development, across three identified development phases: 1. FOUNDATION (9-16 yrs) 2. YOUTH (16-18 yrs) 3. PROFESSIONAL (18-21 yrs) This project focuses on the YOUTH Development phase, 16-18 year old (male) Apprentices and primarily seeks to enhance PLAYER DEVELOPMENT AND PROGRESSION through European input around best practices as well as extend the GAMES PROGRAMME to encompass non UK styles and approaches. Supplementary to this focus, is an aim to learn from other European Clubs/Governing bodies in order to improve on a number of the other key development areas including VISION, COACHING, SPORT, SCIENCE AND MEDICINE, and FACILITIES. This group of YOUTH players undertake the Apprenticeship in Sporting Excellence (ASE) programme, a recognised government funded vocational qualification which is delivered and managed by BRFC in conjunction with League Football Education (LFE). LFE's research shows that of all ASE learners (1300 at any one time across the country) approximately 60% of players don't receive a professional contract upon completion of the ASE programme. Also, of the 40% that do gain a professional contract, 50% of those do not receive a second contract. This means that of the original cohort 80% are not in professional football a year after completing the programme. There is also an ever increasing influx of foreign players moving to the English Leagues with minimal movement in the other direction. There are consistently poor performances by the National Side in international competitions, especially when compared to investment levels in training. Finally, the issue of senior players coming out of the game and needing to retrain needs to be further recognised and supported. This leads to the following participant specific aims for the project: 1. To achieve both quantitative and qualitative improvements in the development of the participants as footballers; 2. To improve the knowledge and understanding of Lifelong Learning principles within Apprentices; 3. To improve the knowledge and understanding of the European opportunities in football and other careers; 4. To deliver a high quality social and cultural programme including exposure to the language within the host country; 5. To ascertain if participants are more willing to travel to Europe to take advantage of the opportunities as a result of the trip. Areas such as team building, communication, conflict resolution, living away from home in a working environment, coping with change, coping with extended periods of recovery/down time, behaviour, dealing with the media, representing the club, discipline, working in the community are also vital needs to address. In order to address these aims and provide added value to the participants across these aims, BRFC will deliver a two week pre-season training programme in The Netherlands for our Youth Academy team facilitated by an Eredivise (top tier) host football club. The project will see 24 participants directly benefit from the programme.

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