Enhancing public awareness on the results of Europ.. (NANO-TV)
Enhancing public awareness on the results of European research actions on Nanosciences and Nanotechnologies through the professional use of television media and the internet
Start date: 01 Jan 2009,
End date: 31 Dec 2010
"The strategic objective of NANO-TV is ""TO CONTRIBUTE TO THE DEVELOPMENT OF PUBLIC AWARENESS ON EUROPEAN RESEARCH ON NANOSCIENCES AND NANOTECHNOLOGIES IN ALL EUROPEAN COUNTRIES THROUGH THE PROFESSIONAL USE OF TELEVISION MEDIA AND THE INTERNET"". The project will: • Highlight the key results from the Nanotechnologies Theme. • Create a series of 14 high-quality free-of-rights Video News Releases (VNRs) for the general public on the basis of the key results of the research. • Include all 14 released VNRs into the broadcasting mainstream of the European TV stations by implementing a consolidated communication model involving the totality of the national European TV media. • Establish a sound science-based dialogue on nano issues by introducing all released VNRs and the associated written materials (articles, press releases, etc.) into a series of highly references internet platforms. • Monitor the results of the project and assess its achievements and success, by assessing the overall impact of the project and collecting actual broadcasts made by European TV stations and include them on a DVD at the end of the project, for future use and exploitation. The expected measurable results of NANO-TV are: • To have each of its audiovisual production broadcast by at least 10 major national TV stations throughout Europe. • To reach an overall public TV audience of several tens of millions people. • To track as many broadcasts as possible and to retrieve, for each broadcast, broadcasters’ edit. • To provide a measure of the overall media impact of the project."
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