Enabling a Global Vision for the Baltic cleantech .. (Global Vision)
Enabling a Global Vision for the Baltic cleantech industry
Start date: Dec 31, 2010,
End date: Apr 29, 2013
Environmental issues in general and the climate challenge in particular have during later years be-come one, if not the, leading issue in the public and private debate. Researchers and experts agree that a substantial share of the climate change we are witnessing can be attributed to human factors. This is evident from the findings of the IPCC and key reports such as the Stern Review on the Economics of Climate Change. As this debate gains momentum (e.g. on the EU agenda, in the exposed Baltic Sea area or on the BRIC markets), new markets opportunities are being developed for the cleantech industry to a level which has resulted in market observers, such as the Worldwatch Institute, comparing the potential of the cleantech industry to the boom of information technologies in the 1990’s. The Baltic region encompassed by the Central Baltic programme represents an excellent breeding ground for SME in the cleantech industry. The region hosts leading research organisations on both a national and international level, is characterised by high customer awareness, has a strong SME sector with innovative products and services, and also strong multinationals as direct clients for cleantech companies, but also as a platform for internationalisation activities. The business potential in particularly strong areas such as water purification, waste management, new energy sources and sustainable building is therefore substantial. Despite excellent possibilities for growth, an international demand for new products and services and already validated technical solutions and business models, statistics show that the cleantech companies struggle to establish themselves on the international level as less than 10% of the aggregated sales volume stem from international markets. The main barrier for growth still resides in the fact that many companies are still too small and too immature to establish themselves on export markets. At the same time, suitable support structures are often insufficient or missing on a regional level that can help to stimulate and coordinate the actions needed. Through this proposal we want to analyse and address these barriers for growth through a transre-gional project. WP2 focuses on analysing existing policies and the actual resource demand of the industry and will provide a roadmap for strengthening industry’s internationalisation activities. WP3 will develop and deliver tailored training material and programmes for the SME as well as transre-gional match making activities for both regional decision makers and SME. WP4 will assess existing regional relationships and networks and develop a joint model and transregional for utilising such contacts for sales activities for the cleantech industry. Achievements: The aim of the Global Vision project was to increase business growth in small- and medium-sized innovative cleantech companies by means of detecting and overcoming export barriers. Through in-depth analyses of the cleantech industry – on general, micro and cluster level – the project has developed a roadmap and action plan for the cleantech industry. Moreover, the project developed and delivered concrete actions such as tailored training programmes in three countries directed to cleantech companies. In the end, the project partners were able to identify new, efficient market channels and analyse existing, currently underutilised regional contacts of the decision-makers, in order to achieve the development of a new sales model for the cleantech industry.
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