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Effective Marketing for Business in European Regions

Dealing with diversity in the Single Market : Based on studies of the Single European Market, the project produces and disseminates a complex analysis of business as a cross-sectoral environment, the do's and don'ts of working in a particular country, and the role of culture in the formation of buyer behaviour. Vocational training material has been developed and made accessible in various languages on line, in order to provide indispensable know-how to SMEs wishing to trade outside their domestic markets. This project started in 2002 and lasted 36 months.

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