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Eco-marketing to promote Eco-industrial Parks (ECOMARK)
Start date: Aug 31, 2010, End date: Dec 30, 2012 PROJECT  FINISHED 

ECOMARK wants to develop a GREEN MARKETING, specifically for Eco Industrial Parks (EIP) and generally for Industrial Areas (IA), with the aim of favouring the competitiveness of SMEs and a more sustainable community development. The Green Marketing principle is based on sustainable (Green) products, processes and services, and is oriented towards the external communication. Green Marketing is already an affirmed opportunity for innovation, but has not yet been applied to IAs. We consider that the Green Marketing principle can provide innovation related to goods mobility & logistics, energy supply and use, water cycle optimisation, a more sustainable waste management and as a follow up better Information and Communication (IC) networks. The main outputs will be guidelines for Green Marketing Plans (GMP), schemes for innovative services and demonstration of a reduced environmental impact induced by IAs on the local community. The GMP will be strongly market oriented. Achievements: State of the art of project implementation since the project startThe KoM was held in Bologna. 2nd SC meeting in Nice,the 3rd in Valencia and the 4th in Thessaloniki and the final in Brussels. FCVRE developed the Communication Plan, the web site (, press release, media list, newsletters and project leaflet. Regional Observatories met in order to present the project objectives and results and the LP organised the final conference in Bologna. The partners collected data on 41 IAs, included in the web platform and made the benchmarking analysis. A SWOT analysis has been produced.The logistic platform for the sustainability of IAs has been developed. Technical studies and information materials on TPFM and Sustainable logistics have been implemented, promotional materials on logistic booklet on TPFM have been developed. The Green marketing Manual prepare and the booklets for dissemination, ESCOs and logistic seminars organised. The experimentation implemented and reports on experimentation produced and also the multimedia product.Latest project activities and outputsThe 5th meeting in Brussels (29/11/2012) has been organised with the focus on finalisation of experimentation, agreements and reporting of meetings as well as a focus on financial management. After the meeting the partners finalised the agreements with local actors, the reports and the multimedia product. The partners involved the area/ associations for the experimentation phase on sustainable logistic or TPFM. All the partners finalised the dissemination campaign to public and private operators and translated the marketing manual and the reports on experimentation on their national language. The Final conference has been organised in Bologna (13/12/2012). Local dissemination events have been implemented and Regional Observatory and the final newsletter developed. The sustainability business plan and the replication of the green marketing campaign has been successfully implemented during national and international events and letters of support signed.Next key steps for the projectThe project closed on 31st of December, in the first months of 2013 the financial management of the project will be finalised and the final report developed.

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  • 2007 - 2013 Programme MED
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