Development of tourism relationship on Lithuania -.. (TOMARKET)
Development of tourism relationship on Lithuania - Poland borderline areas: joint marketing
Start date: Sep 30, 2009,
End date: Dec 30, 2010
The project was the continuation of a successfully implemented INTERREG III A project 'Development of tourism relationships on Lithuania - Poland border due to the establishment of the tourism information centres'. During the realization of the above mentioned project, two new tourism centres were established, which are situated on both sides of the border - one in Lazdijai (Lithuania), another one in Puńsk (Poland). In order to carry out tourism activities better, it was necessary to continue and develop the outputs of the project. The main focus of the cooperation in the present project was joint activities, related to the development of the joint tourism marketing products of the regions. Achievements: One of the most successful mass media campaign implemented by the projects partners was Galadusys - two days horseriding. These eco trips were highlighted by numerous newspapers, magazines and the internet portals in Lithuania and Poland.
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