Start date: Feb 28, 2013,
End date: May 30, 2015
The project’s objective is to help the seasonal adjustment of tourism in the cross-border area through the development of the area’s offer of goods and services deriving from local productivity. By welcoming visitors, firms offer new tourist solutions as well as help to transfer, through the firms’ identity and business culture, the territorial image. Communicating the firm’s identity and business culture is in fact a good opportunity to transfer knowledge on the area’s history and its main operators, especially for areas with a high industrial vocation. Therefore, the inclusion of industrial tourism in the area’s itineraries can help to generate medium-high tourist demand.
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