The purpose of the project is to focus on design as a core competence in this region. This competence can contribute to a strengthening of the international marketing of the region and strengthening of the innovative and competetiveness through design as a strategic instrument. The aim is to build a socalled platform for design.The project will contribute to increasing the economic growth by creating the best conditions for research, development and innovation within existing companies, establishing of new companies as well as an increase in students, researchers and capital which means the region will be even more competitive than it is today. Branding and marketing are important measures in this development.Many regions in Europe profile themselves, just as the Oresund Region, through biotechnology, IT and food. In this respect design could be the one thing that makes the region special.