This project will:1. Enhance the profile and quality of provision of sustainable rural tourism opportunities in Kent and Nord-Pas de Calais, and increase the flow of tourists into and between these areas.2. Improve the quality, range and dissemination of all promotional media which market trail-based walking, horse riding and cycling opportunities in Kent and Nord-Pas de Calais.Employ jointly conceived strategies (focussed upon physical and landscape enhancements and information provision), to improve and increase opportunities to enjoy informal countryside recreation activities for people currently experiencing inequality in provision, particularly the disabled.