Cooperation of bordering spa towns to advance thei.. (SPA)
Cooperation of bordering spa towns to advance their presence on touristy world market
Start date: Dec 31, 2010,
End date: Dec 30, 2012
The project aims to develop joint marketing tools and a common image of 5 spas (Makó, Gyula, Orosháza, Buziás and Moneasa) in the border area in order to launch a marketing campaign to promote these destinations.The general objective of the project is the development in the regions covered by the project.The specific objective is the creation of a cross border marketing strategy, based on a joint methodology.The main activities of the project are: market research, new marketing material, marketing (including study tours) and equipment purchasing.The target groups are the following: young people; middle-aged people with families; health-conscious middle-aged people; those in need of rehabilitation after surgery; health-conscious and recovering elderly people; foreign visitors.
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