ClimCom-Climate communication: Fostering South-North dialogues on climate change and global lifestyles
Start date: Nov 1, 2010,
The issue of climate change has reached the global news and societies. However, after the flashlight on the issue during the Copenhagen summit, the economic crisis now tends to push away climate change, energy and poverty issues from the global agenda. Many things are still demanded and postulated but it does not mean that we and the younger generation are (and keep being) well informed about the topic. The ClimCom project's objective is therefore to make use of a strategic mix of new media elements: time and place independent internet tools to sensitize and empower young people in six countries for climate change issues and renewable energy. This will be done by the production of audio visual products during two encounters in Chile and Germany, backed up by professional media teams where 12 participants from Germany, Italy, Greece, Ecuador, Costa Rica and Chile not only learn how to communicate the complex and complicated interrelatedness of the issues of climate change, energy, poverty and north-south relations. The participants will also acquire skills in disseminating these products through their communication channels and in empowering themselves to take up active citizenship by informing the global youths, the internet generation about these issues through an interactive web platform.A bundled set of activities will be implemented to achieve these objectives: ideas, examples, messages, metaphors, symbols and visions will be developed and translated to audiovisual products. These will be taken up during the set-up of an international, inter-cultural web-platform where the project's participants foster exchange on the issue among youths worldwide, launch multimedia competitions and host a virtual festival. The structured and synergetic use of web 2.0 and traditional internet channels for dissemination and global networking will be one of the main challenges for the project's success in gathering as well as spreading information on the issues on global scale.The youths focus on the use of guerrilla marketing strategies which allow a low-budget but highly effective impact on target groups. The project will initiate an intercultural learning process on issues which are relevant not only European but worldwide and which will be of crucial importance in the near future and thus an important area for youths to take action. Youth will set a base for making the complexity of the interrelation of the issues climate, energy and poverty accessible and understandable for all their fellows around Europe and Latin America by addressing them with their media instruments and by breaking down the difficult issues to pragmatic messages. They claim their right to active citizenship and ownership to shape their future. They also claim their rights and opportunities to disseminate their questions and concerns in the regional and global communication channels and ultimately reach up to 100.000 young people (mainly the internet generation).Besides a project's website, including a weblog and audio visual products, a project DVD will be produced and contains the audiovisual projects with subtitles in all the project's languages.
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