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Start date: Jan 31, 2013, End date: Apr 29, 2015 PROJECT  FINISHED 

CityLOGO is a transnational learning experience on city branding and marketing in modern urban policies. About better positioning cities in the post crisis economic arena and reinforcing the communication dimension in the chain of strategic planning. The project will cover four sub-themes: I) city brand management; rethinking organizational models, II) city brand building; beyond the marketing approach, III) channels & communication tools, IV) segmentation strategies; good practices & failures. Achievements: Documents/reports:Reporting note on final event CityLogo04/05/2015Final report CityLogo 2012-201504/05/2015Strategic policy statement04/05/2015What target groups for the city? Segmentation in today´s city marketing27/04/2015Communication channels for the city: old formulas revisited and new paths27/04/2015More documents and information is available under:
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  • 2007 - 2013 URBACT II
  • Project on KEEP Platform
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