Cities of the wine, main Inheritance of the Atlant.. (TOURVIN ATL)
Cities of the wine, main Inheritance of the Atlantic
Start date: Jun 30, 2004,
End date: Mar 30, 2008
The main aim of this project is to group together two major activities: tourism and wine production. This implies working at local level in villages, terroirs and regions to develop a new network of sustainable tourism which will respect the environment, identity and diversities of each. The project considers wine as the common identity of this new tourist offer. It intends to promote wine production as a vector of cultural identity and a factor of sustainable development. It therefore implements the following actions: establishing a wine tourism network, training sessions and feedback from professionals, establishing quality criteria to create a hierarchy in the service providers for the Villes du vin et Terroirs Patrimoine Phare de lAtlantique, events in wine-producing towns and villages, organisation of the 2006 event "Bordeaux celebrates Wine", creation of a "wine-producing village" charter, a marketing strategy for wine tourism and the Atlantic front (publication of a tourist magazine, an events calendar indicating the major cultural events and festivals, website). Achievements: - Setting up a wine tourism network: the project has led to exchange of feedback and the setting up of a network of wine and vine tourism professionals, leading to a true inter-regional cooperation (study tours, European Conference, presentation of the project to the European Parliament) - Training and feedback from professionals, Setting in place quality criteria to create a hierarchy in the service providers for the Villes du vin et Terroirs Patrimoine Phare de lAtlantique, - Events in wine-producing towns and villages, - Organisation of the event Bordeaux celebrates wine 2006, - Creation of a "wine-growing village" guide, marketing strategy for wine tourism and the Atlantic front (publication of a tourist magazine, calendars indicating the major cultural events and festivals, website).
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