Archive of European Projects

Chinese for Business
Start date: 01 Sep 2014, End date: 31 Aug 2016 PROJECT  FINISHED 

In Europe, over 98 % of companies are entities from SME sector. These companies produce more than 70 % of EU GDP and employs nearly 70% of employed citizens. What is crucial, SMEs are a major source of innovations and creativity. It is similar in China, Chinese SMSs increasingly influence the country's economic development. These numbers confirm the need to promote and motivate the SME sector in Europe and China to mutual business cooperation. These specific needs addresses Chinese for Business project (C4B). C4B project is a result of the transfer of good practices, experiences and outcomes generated in the process of project Chinese for Europeans (C4EU) implementation in 2010-2013. The project was implemented under the Lifelong Learning Programme (action : KA2 Languages by partners from Belgium, Germany, Italy, Lithuania and Poland. The project supports key European Union objectives of lifelong learning. First of all, supports the creation and use of Open Educational Resources and supports the professional development of employees using the methodology of ICT. C4B project also supports and encourages SMEs to build business relationships with Chinese entrepreneurs. The project C4B will develop four key outcomes: language course, guide - oriented on cultural and business diversity in China, business platform for B2B and SaaS system. These results are complementary to one another. The first is a collection of multimedia educational materials to enable SMEs representatives self-education in the field of Chinese business language. The second is a repository of materials presenting in a simple and intuitive way, how to effectively conduct business in China. The third one, is a platform for practical application of the knowledge focused on language and business issues. Finally, the fourth outcome is a system processing the above-mentioned products in "cloud". Language course will be prepared in line with the three methodologies: CLIL - for simultaneous learning of Chinese language and business issues; micro learning - to affect the way of selection (or " batching"), teaching materials; mobile learning to prepare the material, to make it possible for presentation on mobile devices. The project challenges are ambitious. Strategic Partnership intends to reach 24,000 unique users across Europe, of which 14,000 are to be returning users, benefiting with educational materials systematically. Moreover, within the project, workshops attended by 300 participants are to be organized. The project will be implemented by six companies and educational institutions from Belgium, Spain, Poland, Portugal and Italy. All organizations have extensive experience in creating language materials using modern ICT tools, as well as building business relationships between Europe and China.
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