The European Children’s Film Association is Europe’s only membership organisation for professionals working in children’s film. ECFA is proposing CHILDREN’S FILM FIRST - which is a year long project of interlinked peer-learning activities for film literacy professionals comprising seminars, website and conference. ECFA believes that children, as a non-core audience, have the right to see good quality films which reflect their lives as young Europeans. As citizens, children have the right to be able to access European film culture.More children will see quality European films only when we have a better-trained and more informed film educators and teachers. Thus the thrust of the CHILDREN’S FILM FIRST project is to ensure that educators and teachers have access to good practice methodologies and have the ECFA website which will be the ‘go-to’ platform for good practice children’s film literacy resources in Europe.Firstly, there will be three film literacy seminars in France, Germany and Italy. The seminars’ themes will be to look at good practice in film literacy, to promote exportable models, and will be for educators and teachers. The results of the seminars will be published on the ECFA website and will also be reported at the final conference.Secondly, ECFA we will add innovatory aspects to its website, namely: database of short films suitable for children, film Study Guides available online, ‘how-to’ guides of learning materials, database of film literacy professionals available online to all.In addition, MEDIA agrees that film awards simulate interest in the press and public. ECFA will promote the ECFA annual film award, the only European Children’s Film Award voted by professionals.At the end of the project year, ECFA will organise the CHILDREN’S FILM FIRST conference in Brussels for all European film literacy professionals. At the conference good practice will be disseimnted via a full programme of case studies, keynotes and debates.