CARTOON proposes 4 Masters addressed to animation professionals : CARTOON BUSINESS is a seminar on the funding and exploitation of animation series. CARTOON DIGITAL is a seminar on the new creative and business opportunities enabled by underlying technological changes, new consumption modes and new formats for audiovisual content. CARTOON 360 is a pitching event aimed at helping producers develop and turn their project into an animation cross-media brand. A few sessions also include didactic presentations made by key cross-media players. CARTOON SPRINGBOARD is a new project-based seminar aimed at helping new talents who have completed their education to improve and accelerate their access to the audiovisual and digital markets. The Cartoon Masters are designed to provide European animation professionals with the tools, knowledge and contacts they need to: - gain improved understanding of the market and anticipate changes; - increase their competitiveness and the circulation of their work; - integrate cross-media aspects early on in development; - strengthen their links with all operators (new and traditional) within the Creative Europe Programme through networking enabled by the right number of participants.