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CANTATA2
Start date: Mar 31, 2009, End date: Mar 30, 2012 PROJECT  FINISHED 

The project focuses on tourism development, connecting SMEs and exploring networks in order to exploit local potential and improve competitiveness. It seeks innovative ways of developing products, training and marketing and routes to market. Real and genuine local tourism experiences, ‘slow tourism’. Achievements: CANTATA2 reinforced Cantata pilot project, supported by INTERREG IIIB AA, focused on tourism development of AA, connecting and exploring SME networks in order to take advantage of local potential and improve competitiveness. The success of the pilot project exceeded expectations and was very well received among local business.The regions involved in the project, Poher (France), Montemor-O-Velho (Portugal), Shannon (Ireland), Galicia (Spain) and Denbighshire (Wales) are rural areas with strong character, tradition, history and gastronomy which often cross the path of the largest and most popular tourist destinations.This project was based on the good work of partners of the previous initiative, which developed trails and tourist products, focusing this time on a commitment to new technologies to attract the attention of visitors. In this sense, CANTATA2 helps companies to create innovative products and tools that benefit them.The aim of the project is to put together a partners' network with common problems on regeneration of tourist areas, which allow sharing and exploring ways to combat problems in the field of tourism regeneration in order to benefit the local economy, encourage tourism qualification, improve visitor experiences, strengthen identity and develop the local economy associated with tourism.The project has created several solutions to fight against the difficulties encountered, particularly the development and promotion of tourism products with technological resources, including applications for mobile and electronic turn books; cross-promotional activities, including festivals and local food trails, development of sustainable tourism (e.g. slow food) alternative destinations, romantic getaways, wellbeing tourism, tourism business networks, the development of tourist leaflets. The bet on innovative technologies applied to the media to disseminate regions products and experiences is also one of the aspects of the project.The project developed a 'toolkit', based on its transnational work, which aims to disseminate experiences and results to companies, local authorities and other organizations. The goal is to provide greater ownership of results by local actors in order to attract more tourists, using new marketing methods and innovative technologies.Business networks in the tourism sector in the AA, and in particular SMEs, are enhanced by improving the economic development of the regions, making them more attractive and dynamic.
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Details

  • 65%   1 481 989,00
  • 2007 - 2013 Atlantic Area
  • Project on KEEP Platform
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4 Partners Participants