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Start date: Sep 1, 2014, End date: Aug 31, 2016 PROJECT  FINISHED 

Water is the commonest substance on the earth surface. Yet, the fresh water resources are endangered by human population and activities and this gets worse with the on-going pollution. Water is a global challenge, yet action at local level is important, as our way of living and consuming practices have an impact on water resources. Citizens as consumers of products that have a water footprint can affect significantly the consumption of direct and indirect water and make a contribution to water savings. The project aims at devloping an awareness raising campaign, making citizens responsible consumers, as they can affect the water consumption in three ways: • The change of their consumption habits from products with large water footprint to products with small water footprint; • The reduction of direct water consumption; • The pressure of citizens / consumers to manufacturers to alter their processes and produce products with smaller water footprint. The project idea is therefore to develop a training aimed at: fostering citizens’ awareness regarding water consumption; reducing their water footprint and, lastly, making responsible consumers and “sustainable families”, divided into 2 target groups (children and adults), to be addressed with their own specific languages: - for children: interactive games and cartoons, - for adults: communication through practical tutorial (m-communication) mainly including measures and practical suggestions for water savings, as well as an interactive tool for direct communication with local authorities related to water waste. The consortium made of 7 partners from 6 EU countries, provides a good synergy thanks to the qualified mix of trans-national, trans-sectoral and interdisciplinary backgrounds, cultures and fields of expertise. It is set up of partners with peculiar and complementary expertise in order to face all aspects, from development of the e-learning platform until training modules until capacity building, being efficient against relevant target groups. Also, assortment of the consortium is well distributed, combining both partners with long lasting experience on EU projects management and partners at their first experiences as well as introducing into H2Opath project previous experienced relationships, inheritated from previous collaborations. The activities of implementation devoted to an awareness raising campaign on water saving will be the following: - Web Platform: App - WaterFootprint Calculator including: practical suggestions for water consume through a drop-down menu and guidelines for houselhold management; "see-click-fix" tool, chat system; connection with social media - Hardware training material developed in a divulgative manner but having a scientific basis; - Awareness raising module for children, including games and cartoons - Needs analysis, state of the art and common terminology surveys The foreseen impacts: - It is expected that the project main impact will be an improvement of the order-supply-recovery chain, which would lead to a change of some unsustainable commercial behaviour of the target group and, accordingly, of the customers/consumers' behaviors, which would lead to a reduction of water consumption and indirectly a cut to water footprint; - Better quality of social, cultural and environmental conditions of local communities and neighbourhoods; - Empowerment of all citizens, able to reach the same learning outcomes, no matters the educational level they have; - A small but important step against climate changes, encouraging resposnible consumes nad sustainable behaviours of citizens, according to UN Millenium Development Goals.
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7 Partners Participants