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Amber way - cooperations of moravian and slovak border regions by creating and marketing of tourism products (Jantarová stezka-spolupráce moravsko-slovenského pohraničí při tvorbě a marketingu turist. produktů)
Start date: Dec 31, 2008, End date: Dec 30, 2010 PROJECT  FINISHED 

Eliminating the lack of marketable tourism products and underdeveloped system of aimed marketing increase the proportion of tourism on economic prosperity of selcted regions of Slovakia and region of Morava and Silesia and enforcement of this destination on domestic markets Achievements: The main aim of the Amber Trail is increasing the share of tourism in the economic prosperity of the selected border regions (South Moravian Region, Zlín Region, Moravian-Silesian Region, Trnava Region, Trenčín and Žilina region) and promote this destination for domestic and foreign markets. The primary objective of the project is then primarily drive traffic to the Moravian-Slovak border area especially Czech and Slovak visitors.The main outcomes of the project are:• Creation of thematic products and inspirational programs for the territory of the Amber Way• Development and distribution of data and information printed• organization of professional presentation for media representatives and travel agencies• Organization of business meetings of tour operators and service providers• Product presentation Amber Road in selected trade• Providing advertising and PR activities• Implementation of a tourist site with a range of attractions and programs of new

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  • 77.4%   501 704,00
  • 2007 - 2013 Slovak Republic - Czech Republic (SK-CZ)
  • Project on KEEP Platform
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