AB ENGINE aims to launch in the market an advanced Mobile Back end as a Service (MBaaS) framework capable to provide mobile app developers with an effective and complete back end suite ready to use for boosting the realisation and the management of mobile application by using tailored and customised functionalities.In the very next future the mobile apps will become the main tool of interaction among organisations and their customers: the needs of creating apps capable to interact with users and made them connected and engaged will arise and multi-channels functions will be the main features the mobile apps will have to provide. Such expectations are confirmed also by the forecast of the Mobile Back end as a Service market, that is expected to reach €5.9 Bln in revenues by 2017 growing at a CAGR of 104%.AB ENGINE will address the MBaaS market, introducing an innovative solution, with respect to current state of the art, able to provide developers with ready to use applications, components and cloud infrastructure functionalities; thus it is the best solution for speeding up the mobile apps’ realisation and maintenance, reducing the costs, the time to market and the complexity of developing apps and on the other hand for scaling the apps up to millions of final end users and, supporting marketing features, data parsing, promotional channels (QR codes, landing pages, social networks integration, app store submission), CRM and networking features, such as Push Notification, Geo Fancy Messages and iBeacon.With respect to the current MBaaS competitors, AB ENGINE will represent a disruptive innovation in the market, which is expected to boost AppsBuilder company’s growth triplicating the annual turnover and work force within 3 years after the investment with a total ROI of approximately 230%.