Action Plan for the Promotion of the Cross-border .. (Tour-Act)
Action Plan for the Promotion of the Cross-border Area as a Competitive Touristic Destination
Start date: Apr 30, 2012,
End date: Oct 30, 2013
The projects aim is the development of a Marketing Strategic Plan for the promotion and development of cross-border tourism based on sustainable local products capable of being promoted in national and international tourist market. In addition, the project will elaborate the implementation of a Value Chain Analysis for the cross-border area, where opportunities and threats of any possible intervention will be identified and the empowerment of the regional key actors as far as development and management of tourism in the cross-border area are concerned. In order to achieve the project's objectives, the following activities have been planned: - Development of a strategic marketing plan for tourism development in the border area, - Establishment and operation of the cross-border network Tour-Act, - Development of a Destination Management System, - Design, mapping and digitalization of tourist thematic routes in the border area, - Development of a web portal where virtual tours will be presented, - Promotion of the thematic tourist routes through the organization of special missions and tours for specific target groups. Expected Results: The project is expected to lay the foundations for a sustainable tourism development in the cross-border area with positive effects for the local economy, the human resources and the natural environment. More precisely, the main expected results are: The establishment of a Cross-border Network for the local Tourist Development and Management The development of a common strategy for the strengthening of the tourist market with respect to the local cultural heritage and nature The development of alternative forms of tourism and especially ecotourism The development of a common action plan for the promotion of local tourist products The training of the people who work in local and regional authorities, private enterprises and NGOs especially in the fields of tourism, culture and nature The transfer of best practices and know-how between the two countries The strengthening of productivity, effectiveness and quality of tourist services through the information and training of all the involved stakeholders The increase of the number of visitors and the duration of their stay in the area The further strengthening of local economy and the support of local population through the preservation and the creation of new jobsAll the expected results have a strong innovative character given that they contribute to the local development through the development of sustainable tourism and the promotion of local tourist resources with the use of modern promotion tools such as the development of the digitalization of of the proposed thematic routes. Furthermore, all the results affect directly or indirectly to the achievement of result indicator pointed out from the Program, thus the contribution to the tourism development of the eligible border.
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