The initiative is a 4-day event with a selected small group of experienced producers holding a project offering a high potential for international co-production between the EU and Greater China (including Taiwan, HK and Singapore). The activity includes 4 elements : 1/ Public pitching, 2/1-to-1 meetings between potential partners ; 3/Roundtables with key professionals and case studies, 4/ Networking events. The guests are: local world sales agents, distributors, talent agents and potential co-producers. These guests are targeted and invited through a collaboration with our local partner: the HAF. The event benefits from the rich environment of the biggest film and TV market in Asia, the Filmart. It offers the Europeans multiple occasions to meet proper counterparts. The goal is the development of their projects, their network and their ability to collaborate with the Chinese film business and the Chinese film makers in order to break into the Chinese market.