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The project pursued the following main objectives: greater recognisability of the area by the establishment of the common MURANIA tourist zone of border regions; joint development of innovative, high-quality and marketoriented attractive tourist products with the elements of natural and cultural heritage of the multicultural area; joint promotion and sale of an integral tourist product; promotion ...

Project objectives involved joint information and promotional activities to raise the attractiveness and recognisability of the MURANIA area and the development of cultural and tourist products and services based on the area´s multicultural character, natural and cultural heritage, folklore, cuisine and viticulture products, especially those with a higher added value. The main activities were the ...