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Enabling an Open Innovation Model for EU Toy Industry SMEs through Co-Creation with FabLabs, Safety Experts and Customer Communities (ToyLabs)
Start date: Jan 1, 2017, End date: Jun 30, 2018,
Toys market in EU (and globally) is characterized by the domination of a limited number of huge global brands, even though 99% of EU toy manufacturing companies are SMEs. Thus SMEs need to find new ways to strengthen their position, against large competitors. In this context, ToyLabs envisions to introduce a new model that will innovate on the value network of SMEs, towards the direction of changi ...
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