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The With-Me ecosystem consists of a collection of embedded devices including multi-purpose consumer electronics (mobile phone, computer, TV, media centres, Kinect, etc), dedicated health equipment for personal or shared use (HR monitors, activity sensors, environment sensors, exercise equipment, blood pressure, and glucose analysis devices, etc.), external information sources providing sensor inpu ...

"More and more companies are discovering the possibilities that social media sites such as Facebook and YouTube hold for maintaining a conversation with their customers, as well as keeping their brand(s) top-of-mind for the consumer in an extremely cost-effective way. The PR 2.0 proposal addresses the need for European SMEs to take advantage of the benefits of using social media to increase their ...