The Helsinki International Film Festival – Love & Anarchy is the largest film festival in Finland, known and loved for its high quality film programme and rich accompanying package of cinema-related events, workshops, film literacy activities and special initiatives.The HIFF, held since 1988 yearly in September, promotes the artistry of filmmaking with controversial and visually stunning new films. The HIFF presents 190 feature films and 160 short films from all over the world on 19 screens. The HIFF’s non-competitive programme presents a comprehensive selection of world cinema and features a main focus on European cinema (86% of the films are European) with emphasis on young and debut filmmakers from Northern and Eastern Europe. Since the public’s interest in independent international cinema has been increasing the HIFF has launched new initiatives bringing festival film to wider exposure all over Finland. In 2016 the HIFF aims to hit the record of 62 500 people to attend the festival – but is also expected to reach even 500 000 viewers when including the various mechanisms of the distribution nation wide. The HIFF also organizes the annual industry event the Finnish Film Affair showcasing recent and upcoming Finnish feature films to international sales agents, distributors, TV buyers, festival programmers and the press. Besides the Finnish titles, the participants have a chance to see recent Russian, Estonian and Nordic (Denmark, Iceland, Sweden and Norway) films featured in the festival programme.The festival has received MEDIA support since 2013. During that time the HIFF has been able to focus on national audience development and outreach mechanisms with significant results raising also international substance of the festival.