The general objective of the information provision and promotion measures is to enhance the competitiveness of the Union agricultural sector.
The topic objective is to increase the awareness and recognition of the specific Union quality schemes:
- Quality schemes: Protected designation of origin (PDO), protected geographical indication (PGI), traditional speciality guaranteed (TSG) and optional quality terms
- Organic farming
- Agricultural products originating in the outermost regions of the Union
This topic is not covering schemes illustrated exclusively with milk/dairy products, pig meat products or a combination of those two. It may however cover milk/dairy products, pig meat products or a combination of those two if they are associated with other products.
Information and promotion programmes targeting Union quality schemes should be a key priority in the internal market since such schemes provide consumers with assurances on the quality and characteristics of the product or the production process used, achieve added value for the products concerned and enhance their market opportunities.
One of the expected results is to increase the levels of recognition of the logo associated with the Union quality schemes by the European consumers knowing that, according to special Eurobarometer (n°389), only 14 % (with a range from 3 to 36% depending on the Member State concerned) of European consumers recognise the logos of products that benefit from a protected designation of origin (PDO) or a protected geographical indication (PGI), these being the main Union quality schemes.
The expected ultimate result is to enhance the competitiveness and consumption of Union agrifood products registered under a Union quality scheme, raise their profile and increase their market share.
Financial support is provided to one or more organisations from the same member state representative of various agricultural sectors on the member state level in order to implement information and promotion campaigns on the internal market.
Information and promotion programmes shall consist of a coherent set of operations and shall be implemented over a period of one to three years. They shall in particular consist of public relations work and information campaigns. They may also take form of participation in events, fairs and exhibitions of national, European and international importance.