The general objective of the information provision and promotion measures is to enhance the competitiveness of the Union agricultural sector.
In relation with the specific market situation of the dairy and pig meat sectors in 2015, the topic objectives are to increase the awareness and recognition of the specific Union quality schemes that concern exclusively milk /dairy products or pig meat products, or to highlight the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability, and the characteristics of milk/dairy or pig meat products, particularly in terms of their quality, taste, diversity or traditions.
The expected results are to increase the levels of recognition of the logo associated with those Union quality schemes by the European consumers, to increase the awareness of the merits of Union's milk/ dairy products and pig meat products and thus to increase the competitiveness and consumption of these products and to increase their market shares in the internal market.
Financial support is provided to one or more organisations from the same member state representative of the milk/dairy or pig meat sectors on the member state level in order to implement information and promotion campaigns on the internal market.
Information and promotion programmes shall consist of a coherent set of operations and shall be implemented over a period of one to three years. They shall in particular consist of public relations work and information campaigns. They may also take form of participation in events, fairs and exhibitions of national, European and international importance.