The media and content sector is driven more and more by the use of technology and new business models, new ways of interaction, consumption and expression are appearing in the rise of the digital era. Europe's media sector is strong in creating content. It is embracing new technologies and investing in innovation to benefit from the digital market. However, the sector has to become even more tech savvy as competition is growing from global players that are particularly strong at technological innovation. The challenge is to make the best use of technology for reaching out to new audiences, adapting to the digital era and thriving in the connected Digital Single Market.Scope:
Demonstration and validation of new technologies, services and solutions through large scale demonstrations[[When testing accessibility solution, ,attention should be paid to the diversity of the disabled population, in particular to social characteristics, such as age, gender, and socio-economic status.]], pilots or close-to-market prototypes exploiting the convergence, interoperability and integration between broadcasting, broadband Internet-based services, audiovisual and social media.
a. Innovation Actions – Media and Content Convergence: opportunities for new personal and immersive experiences.
Convergence among different communication and delivery platforms offers unprecedented opportunities. They should be exploited in order to develop immersive environments able to enhance users' experience in content consumption. Moreover, such opportunities open to great improvements on content accessibility for people with different types of impairments (due to e.g. aging or disabilities). Convergence enables to collect users' behaviour through several feedback channels facilitating hyper-personalised services, forms of participatory content and advanced content management.
Proposals should address one but ideally more challenges to exploit media and content convergence opportunities. A non-exhaustive list of challenges that proposals might want to look at are:
The Commission considers that proposals requesting a contribution from the EU of between EUR 2 and 4 million would allow this area to be addressed appropriately. Nonetheless, this does not preclude submission and selection of proposals requesting other amounts.
b. Coordination and Support Actions on Convergence and Social Media
Proposals in this action will address at least these two challenges:
The Commission considers that proposals requesting a contribution from the EU of about EUR 1 million would allow this area to be addressed appropriately. Nonetheless, this does not preclude submission and selection of proposals requesting other amounts.Expected Impact:
a. Innovation Actions
Proposals should address one or more of the following impact criteria, providing, when appropriate, metrics and benchmarks to measure success:
b. Coordination and Support Actions