Scope:
The objective is to increase the awareness and recognition of the Union quality scheme on organic production.
Information and promotion programmes on the Union quality scheme on organic production method should be a key priority since this scheme provides consumers with assurances on the sustainability, quality and characteristics of the product and the production process used, and the environmental benefits they generate, achieves added value for the products concerned and enhances their market opportunities.
The expected ultimate impact is to increase awareness of the Union quality scheme on organic production and to enhance the competitiveness and consumption of organic products, raise their profile and increase their market share.
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