This topic covers Information provision and promotion programmes on beef and/or veal targeting any third country(ies). Products eligible under this topic are those listed in Part XV of Annex I to Regulation (EU) No 1308/2013 of the European Parliament and of the Council.
The objectives of these programmes shall comply with the general and specific objectives set out in Article 2 and 3 of Regulation (EU) No 1144/2014.
The expected ultimate impact is to enhance the competitiveness and consumption of Union agri-food products, raise their profile and increase their market share in the targeted countries.
NOTE: Programmes on beef and/or veal targeting third countries shall apply under Topic 6. They cannot apply under Topics 3, 4 or 5, except if beef and/or veal is/are associated with (an)other product(s).