The general objective of the information provision and promotion measures is to enhance the competitiveness of the Union agricultural sector.
This topic covers Information provision and promotion programmes on milk products, pig meat products or a combination of those two targeting any third country.
Products eligible under this topic are those listed in Part XVII of Annex I to Regulation (EU) No 1308/2013 of the European Parliament and of the Council for pig meat products and Part XVI of Annex I to that Regulation for milk and milk products, respectively.
The objectives of these programmes should comply with the general and specific objectives set out in Article 2 of Regulation (EU) No 1144/2014.
The expected ultimate impact is to enhance the competitiveness and consumption of Union agri-food products, raise their profile and increase their market share in the target countries.
Financial support is provided to one or more organisations from the same member state representative of various agricultural sectors on the member state level in order to implement information and promotion campaigns on third countries.
Information and promotion programmes shall consist of a coherent set of operations and shall be implemented over a period of one to three years. They shall in particular consist of public relations work and information campaigns. They may also take form of participation in events, fairs and exhibitions of national, European and international importance.