The general objective of the information provision and promotion measures is to enhance the competitiveness of the Union agricultural sector.
This topic covers information provision and promotion programmes aiming at increasing the awareness and recognition of Union quality schemes mentioned in Article 5(4)(a), (b) and (c) of Regulation (EU) No 1144/2014.
The expected impacts are to increase the levels of recognition of the logo associated with those Union quality schemes by the consumers and to increase the competitiveness and consumption of Union agricultural and food products and their market share.
The objective is to increase the awareness and recognition of the Union quality schemes:
(a) quality schemes: Protected designation of origin (PDO), protected geographical indication (PGI), traditional speciality guaranteed (TSG) and optional quality terms;
(b) organic production method;
(c) the logo for quality agriculture products specific to the outermost regions of the Union.
Financial support is provided to one or more Union-level organisations representative of various agricultural sectors on the Union level, or to at least two organisations from at least two Member States representative of various agricultural sectors on the member state level, in order to implement information and promotion campaigns on the internal market or in third countries.
Information and promotion programmes shall consist of a coherent set of operations and shall be implemented over a period of one to three years. They shall in particular consist of public relations work and information campaigns. They may also take form of participation in events, fairs and exhibitions of national, European and international importance.