Support for multi programmes – Information and promotion about fruits and vegetables in the context of proper dietary practices - MULTI-B-2018

Deadline: Apr 12, 2018  
CALL EXPIRED

Scope:

This topic covers information provision and promotion programmes aiming at increasing the consumption of fruits and vegetables in the internal market in the context of balanced and proper dietary practices.

NOTE: Fruits and vegetables' proposals are also eligible under Topic C and D. For fruits and vegetables' programmes proposed under Topic C, the message shall be different than highlighting the benefits of consuming fruits and vegetables within a balanced and proper diet (except if fruits and vegetables are associated with (an)other product(s)).

The Commission is committed to promote proper dietary practices, in line with the European Commission's white paper on a strategy on nutrition, overweight, and obesity related health issues2. Actions shall highlight the benefits of consuming fruits and vegetables in a balanced diet. The messages could notably focus on: aiming at having at least 5 portions of a variety of fruit and vegetables each day; the place of fruit and vegetables in the food pyramid, beneficial impact on health, etc.

The objective is to increase the consumption of EU fruits and vegetables in informing consumers about balanced and proper dietary practices and the expected ultimate impact is to enhance the competitiveness and consumption of the concerned Union agri-food products, raise their profile and increase their market share.