Interreg Danube - partner search

Created on 21 Nov 2018

Programme: Interreg Danube

Call: 3rd (the call will be published at the end of December  2018 or beginning of January 2019 and open for 40 days)

Specific objective: Foster sustainable use of natural and cultural heritage and resources


Culture and cultural heritage represent the most important foundation for creating and maintaining identity, belonging and citizenship values.

Culture plays a fundamental role in human development and in the creation of identities and habits of individuals, as well as communities.
Heritage and culture, influence and are affected by the daily life of every community and its people. Moreover, heritage is recognized as being among the most universal resources for ;According to the Faro Convention of the Council of Europe, the value and potential of cultural heritage is a key aspect of community development and a factor of increased quality of life in societies that are in a constant state of evolution.

Cultural heritage may be defined as important assets that depict the character and memory of a community, which provides an understanding of the past and helps face the present and shape the future.
It reflects the idea that the relationship between identity and heritage is revealed not only with nations, regions and localities but also with individuals, shaping their own personal, familiar or cultural ipseity.


One of the branches of cultural heritage is also an industrial heritage, as a consequence of industrialisation from late 18th century.
The industrialization shape scenery, towns, people’s life, nations and ; Danube territory is well known for its multiethnicism and diversity. Moreover, its attractiveness also lies in the diversity of industrial heritage.

Rise of industrialization induced labour migration that weaved a heterogenous imprint into the fabric of modern society. The spread of cultural diversity over the Danube region serves as a high potential for development, while the coexistence of numerous ethnic, language and religious groups create the premises for easier communication and a more intensive cooperation.
This specific milieu of multiculturalism of industrial areas represents a source for developing cultural creativity, which can lead to more and better jobs, development of entrepreneurship in culture-related fields and in tourism as well.


Architectural sites and monuments, engineering technologies and artefacts, mark the gradual social and economic transition affected by industrial milestones, but more importantly, narrate and honour the lives of men, women and children who lived, worked and fought for the better future during the changes encompassing the industrial development. The added significance of industrial heritage lies in its diversity of traditions, cultural and habitual expression and represents a source for developing creative approaches, mechanism and solutions.

The project will deal with intangible heritage and its influence on greater involvement with everyday life of the destination. Besides, cultural tourism and with thus industrial tourism has often been described as the best model for local tourism development or the tourism that brings financial and social benefits for local community.

Problems that we've noticed and have to be solved within the project:

  • small number of satisfactorily developed cultural tourism products in spite of a great number of potential resources
  • lack of visitors’ facilities ( Heritage interpretation centres)
  • lack of adequate and appropriate presentation, communication and interpretation (which leads to the lack of understanding and funding, but also to a loss of location authencity)
  • lack of cooperation between cultural and tourism professionals leading to a situation where protection of cultural heritage is not integral part of cultural tourism development
  • lack of strategic development planning
  • building the identity, which became a complex concept in a contemporary globalized ; (Culture and cultural heritage, as an expression of identity and history they belong to, could serve as a tool for the establishment of identities and differences, which at the same time localize and globalize the cultural and tourist experience, characterized by contact and mixing of cultures)


Suggested project activities:


  • strategy for active community participation in order to achieve and maintain sustainability of tourism product:
    • teaching interpretation à how to interpret local industrial heritage and build stories
    • collecting stories and legends to revive tangible industrial heritage and preserve it àhow to make tourist experience more educational, emotional, social and interactive with the place, its living culture and local people
  • action plan - how each community can benefit from the industrial heritage (how to be a better host and interpret)
  • pilot activities àhow to turn shift from traditional forms of cultural tourism to new, creative experiences:
  • undertaking creative spectacle activities around existing passive tourist resources (festivals in historic cities, theatrical representations, concerts, performances)
  • creation of creative spaces such as art quarters
  • educational and hobby tourism: Organization of courses and creative workshops based on cultural assets 
  • virtual interpretations via Internet, especially social media, etc.
  • agro tourism, eco-tourism and gastro tourism àculinary tourism as a niche - the real and authentic value of traditional food is determined by the specific place where it is produced and consumed
  • establishment or plans for establishment of heritage interpretation centres, as part of already existed tourist infrastructure
  • implementation of technology in the cultural heritage which can reinforce visitor experiences, enhancing both memories and a sense of belonging. emphasized, enhancing the memory of one’s heritage visit may contribute to an increased awareness of the past and translate into the desire to interact with heritage in sustainable ways  à on site applications, mobile applications and for example QR codes



Lead partner: Business Support Centre Kranj, Regional Development Agency of Gorenjska, BSC Kranj, Slovenia

Preparation of the project application: BSC Kranj (Slovenia), jointly with Zasavje Regional Development Agency (Slovenia) and Regional Development Association in Bosnia and Hercegovina

Duration of the project: 24 months

Estimated budget: app. ,00 EUR

Potential partners: tourism organisations, municipalities, research institutions, universities, museums, regional agencies, ministries, etc.

 Industrial heritage
 EU Strategy Danube Region

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