Travel Gateway to Karelia (Travel Gateway to Ka..)
Travel Gateway to Karelia
Start date: Nov 1, 2006,
End date: Dec 30, 2007
The Bomba-Hyvärilä region has the greatest concentration of tourism in North part of the North Karelia, and its level of activity exerts signifi cant impact on the entire tourism industry in Pielinen Karelia. Reinforced by the attractions surrounding Lake Pielinen, the tourism services of the area form a competitive and functional entity for both domestic and foreign travel customers. The most significant challenge has been maintaining the pace of repairs and investments, which is vital for the tourism industry. The general goal of the project was to support the vitality of tourism in Pielinen Karelia by increasing Russian traveller volumes and extending the Russian tourist seasons. The goal was to be reached by developing a year-round tourist product family specifi cally intended for Russians, in cooperation with Pielinen Karelia, St. Petersburg, and the tourism entrepreneurs of the Republic of Karelia. In addition, the marketing was to be planned and implemented for the products. The project aimed to better utilise the Pielinen Karelian strengths related to Russian travellers. A goal of the project was also to establish contacts related to tourism for the newly established PIKES Oy. Achievements: The tourism services, marketing, and sales of the region were developed to better meet the needs of Russian tourism. Products that conform to Russian consumer preferences were developed for both the summer and winter seasons. The project organised a seminar on the subject, which provided guidelines for the task. Summer and winter brochures, fair brochures, and a brochure presenting vacation homes and traveller investments for Russians were produced as new marketing material. The brochures were circulated in the St. Petersburg area. In addition, two large roadside signs were placed along the Vyborg - St. Petersburg road to promote marketing. The project also organised different types of promotion events and a tourism seminar in order to promote tourism. In addition, the project arranged a media trip and several travel agent visits to the Koli and Bomba regions. The number of Russian travellers in the area remained at a good level. The development in Upper Karelia was better than the national average. Cooperation relationships were established in the project which could lead, for example, to tourism investments in Pielinen Karelia by Russians.
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