1 European Projects Found
Searched on 125080 European Projects
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Using cognitive neuroscience to understand how consumers make and maintain healthy food choices (NEUROSCIENCE AND FOOD)
Start date: Oct 1, 2007, End date: Sep 30, 2011,
...chological processes in order to create food products that make the healthy choice easier, more durable and motivating for consumers. This ambitious project is an initiative by an industrial partner (Unilever) and two universities (U. of Wales, Bangor, and Trinity College, Dublin) to generate a deeper understanding of the basic mechanisms underlying food liking and choice.Unilever will provide mar ...
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