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CIPTEC introduces an integrated approach which draws on the best ideas deriving from marketing (i.e. customer orientation, marketing research, consumer intelligence), consumer behaviour (i.e. advanced motivational research, behavioural experimentation), innovation (i.e. crowd sourcing, collective intelligence, co-creation and co-design of new ideas, fusion of business concepts with social innovati ...

A common priority for municipalities and transport authorities in NWE is to support each link in the mobility chain so that there is an effective alternative to the private car. This has to include how the first and last miles of journeys are completed. These are often critical links and ones that determine modal choice. This projects challenge is: How do we bridge mobility gaps so people can ...