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Integrated Mobile Platform for Activity Commoditisation in the Travel market (IMPACT) (IMPACT)
Start date: Oct 1, 2015, End date: Jan 31, 2016,
...d overlapping referrals for customer acquisition, causing price inflation (Rezdi, 2015).The challenges are particularly acute for the guided tour segment, worth €7bn p.a. • Proposed solution: Touriocity has proven the concept of an Integrated Mobile Platform for Activity Commoditisation in the Travel market (IMPACT) to improve digital accesss for the long-tail of guided tour providers. IMPACT fits ...
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