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International Augmented MED (I AM)

Start date: Oct 19, 2012, End date: Oct 18, 2015,

The project in briefThe Mediterranean as a whole attracts around 30% of international arrivals and of tourism receipts. Increased international competition is nevertheless impacting the position of the Mediterranean region as a leading destination in the global market. Product diversification and innovative tourism services are key drivers to maintain and enhance the attractiveness of the Mediterr ...
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