1 European Projects Found
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Using cognitive neuroscience to understand how consumers make and maintain healthy food choices (NEUROSCIENCE AND FOOD)
Start date: Oct 1, 2007, End date: Sep 30, 2011,
Europe is experiencing an alarming increase in overeating and obesity. Increased awareness of the significant impact of diet on health and well-being has driven the food industry to develop healthier products; in particular those with less salt, sugar and/or fat. Industry faces a challenge - such ingredients are inherently rewarding; the healthy alternatives may initially be selected and liked, bu ...
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