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Collective Innovation for Public Transport in European Cities (CIPTEC)

Start date: May 1, 2015, End date: Apr 30, 2018,

CIPTEC introduces an integrated approach which draws on the best ideas deriving from marketing (i.e. customer orientation, marketing research, consumer intelligence), consumer behaviour (i.e. advanced motivational research, behavioural experimentation), innovation (i.e. crowd sourcing, collective intelligence, co-creation and co-design of new ideas, fusion of business concepts with social innovati ...
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