Scope:
The general objective of the information provision and promotion measures is to enhance the competitiveness of the Union agricultural sector.
This topic covers information provision and promotion programmes targeting one or more of the following countries: Canada, USA, Mexico or Colombia.
The objectives of these programmes shall comply with the general and specific objectives set out in Article 2 and 3 of Regulation (EU) No 1144/2014.
The expected ultimate impact is to enhance the competitiveness and consumption of Union agri-food products, raise their profile and increase their market share in these targeted countries.
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