Support for multi programmes – Union quality schemes OR merits of Union agricultural products - MULTI-A-2019

Deadline: Apr 16, 2019  
CALL EXPIRED

Proposals under this topics should cover one of the following two aspects:

1 - For information provision and promotion programmes aiming at increasing the awareness and recognition of Union quality schemes mentioned in Article 5(4)(a), (b) and (c) of Regulation (EU) No 1144/2014:

The objective is to increase the awareness and recognition of the Union quality schemes, namely:

(a) quality schemes: protected designation of origin (PDO), protected geographical indication (PGI), traditional speciality guaranteed (TSG) and optional quality terms;

(b) organic production method;

(c) the logo for quality agriculture products specific to the outermost regions of the Union.

One of the expected results is to increase the levels of recognition of the logo associated with the Union quality schemes by the European consumers. According to special Eurobarometer (No 473), only 18% of Europeans consumers recognize the logos of products that benefit from a protected designation of origin (PDO) or a protected geographical indication (PGI), and 15% for the Traditional Specialty Guaranteed, these being the main Union quality schemes. Although awareness of the organic farming logo has increased four points since 2015, still only 27% of European consumers recognize the EU logo of organic farming.

The expected ultimate impact is to enhance the competitiveness and consumption of Union agri-food products registered under a Union quality scheme, raise their profile and increase their market share.

2 - For information provision and promotion programmes highlighting the specific features of agricultural methods in the Union and the characteristics of EU agri-food products and quality schemes mentioned in Article 5(4)(d) of Regulation (EU) No 1144/2014:

The objective is to highlight at least one of the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects (including proper dietary practices and responsible consumption of eligible alcoholic beverages), animal welfare, respect for the environment and sustainability, and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.

The expected impact is to increase the awareness of the merits of Union agricultural products by the consumers and to enhance the competitiveness and consumption of the concerned Union agri-food products, raise their profile and increase their market share.