Support for multi programmes – Information and promotion about the sustainable aspect of rice production - MULTI-C-2019

Deadline: Apr 16, 2019  
CALL EXPIRED

This topic covers Information provision and promotion programmes aiming at highlighting the sustainable aspect of the rice production.

Products eligible under this topic are those defined in Annex I of Regulation (EU) No 1308/2013, part II.

The objective is to highlight the sustainable aspect of rice sector. Rice production in Europe has a particular environmental dimension, being at the heart of the preservation of certain wetlands. Rice cultivation is a sensitive and specific practice at European level, since it is produced in areas where there are few crop alternatives. Its preservation and improvement contribute to the sustainability of rice producing regions, by playing an active role in maintaining rural areas, protecting nature and preserving biodiversity. Actions shall highlight the environmental sustainability of the production, stressing its beneficial role for climate action and the environment.

Actions will for example address how the product(s) promoted and its/their production method(s) contribute to:
climate change mitigation (e.g. reduction in greenhouse gas emissions) and/or adaptation; biodiversity, conservation and sustainable use (e.g. landscape, genetic resources); sustainable water management (e.g. water use efficiency, reduction of nutrients or pesticides load); sustainable soil management (e.g. erosion control; nutrient balance; prevention of acidification, salinization). They may also highlight the role of the rice production in providing employment in rural areas.

The expected ultimate impact is to increase the awareness of the merits of Union agricultural products by the European consumers and to enhance the competitiveness and consumption of the concerned Union agri-food products, raise their profile and increase their market share.

NOTE: proposals on rice for the internal market are also eligible under Topic A. In in that case, to avoid overlaps, the message of rice proposals under Topic A shall be different than the sustainable aspect of the rice production (except if rice is associated with (an)other product(s)).