Support for multi programmes – Information and promotion about fresh fruit and vegetables in the context of proper dietary practices

Deadline: Jun 3, 2020  
CALL EXPIRED

This topic covers information provision and promotion programmes aiming at increasing the consumption of fresh fruit and vegetables in the internal market in the context of balanced and proper dietary practices
Products eligible under this topic are those listed in Part IX of Annex I to Regulation (EU) No 1308/2013 of the European Parliament and of the Council.

The Commission is committed to promote proper dietary practices, in line with the European Commission's white paper on a strategy on nutrition, overweight, and obesity related health issues. Actions shall highlight the benefits of consuming fresh fruit and vegetables in a balanced diet. The messages could notably focus on: aiming at having at least five portions of a variety of fruit and vegetables each day; the place of fruit and vegetables in the food pyramid, beneficial impact on health, etc.

The objective is to increase the consumption of EU fresh fruit and vegetables by informing consumers about balanced and proper dietary practices.

The expected ultimate impact is to enhance the competitiveness and consumption of the concerned Union agri-food products, raise their profile and increase their market share.

NOTE: Multi programme proposals on ‘Fruit and vegetables' for the internal market are also eligible under Topic A. In that case, the message of campaigns on fruit and vegetables under Topic A shall be different than highlighting the benefits of consuming fruit and vegetables within a balanced and proper diet (except if fruit and vegetables are associated with (an)other product(s)).